Pulsar is committed to helping reduce the problems of Unsolicited Commercial Email (UCE) or 'Spam'.
The Pulsar system ensures that all consumers can opt-out quickly, easily and permanently from any communication they receive.
Pulsar reserves the right to revoke any licence, without refund, where Pulsar deems the client has not followed our anti-spam policy.
Our definition of spam
Further, you are likely to be generating spam IF:- Your procedures for soliciting consent DO NOT include reasonable means to ensure that the person giving consent is the owner of the email address for which the consent is given.
- You DO NOT retain evidence of the recipient's consent in a form that may be promptly produced on request, and you do not honour recipient's and Pulsar's requests to produce such evidence within 72 hours of receipt of the request.
- You DO NOT have procedures in place that allow a recipient to revoke their consent - such as a link in the body of the email, or instructions to reply with the word "Remove" in the subject line.
- You DO NOT honour revocations of consent within 48 hours, and if you DO NOT notify recipients that the revocation of their consent will be implemented in 48 hours;
Spam checklist
PULSAR has tried to condense the email marketing into a checklist so you can make a quick check of your email marketing plans.
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If the person you are sending to has had no contact with you previously - you need to ask for permission first.
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If you have already had a business relationship then you can email them until they ask you to no longer send emails – BUT see 3!
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For 2 to apply, you must be offering SIMILAR products and services to those previously offered.
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Make sure that your email makes it clear who it is from.
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Include a valid reply address.
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Include an 'unsubscribe' link in your emails. (This is automatically done by PULSAR system.)
Spam reports
If you have received a communication from a Pulsar member and you are unsure why you have received it, please forward the email, or contents of the text message, to: abuse@epulsar.co.uk We will look into the matter and contact you to resolve the issue.