The history of email marketing
Every day millions of people are logging on to their computers, at home and at work. This provides a radically new market place in which businesses can present their services. Email marketing has become the most popular channel for companies to reach customers. The importance of investing into email marketing solutions is growing as competition for customers gets fiercer.
The major obstacle to this form of business development has been spam filtering which can have a seriously negative impact on contact being made with prospective customers.
Improved software and expertise now allows genuine business communications to bypass filters in order to reach existing customers and those who have opted in to email marketing contacts. Changes in legislation have made it illegal for businesses not to offer a ‘opt out’ option on each email sent out which mean's that email accounts need no longer be flooded with unwanted emails!
The definition of spam has shifted, too. Once it was strictly junk mail; today, it's anything that users don't want. So: you’ve got your email to the desktop of your customer… but what now? Generating an impact and showing that you can meet the needs of the customer is the next crucial step in the process of effective email marketing.
The effectiveness of email marketing has been recognised by all forward thinking and successful businesses and we have seen email marketing emerge into the mainstream.
Using state-of-the-art software, businesses now have the capability to learn from the browsing habits of individuals.
Why Pulsar email marketing?
The Pulsar email marketing system is a versatile, affordable, cost effective, pro-active marketing solution which will make you independent of third party emailing agents.
The Pulsar marketing solution offers a unique tracking and report service which is ideal for helping you drive your company forward.
Does size matter?
Pulsar can be operated by a single user, or by multiple users around the world, simultaneously. Pulsar enables you to power ahead in your email marketing with professional, eye-catching emails that are reinforced by accurate reports which instantly detail a campaign.
What can Pulsar email marketing help your company achieve?
Using our expertise in email marketing we have created a product which offers you a simple and easy to use system. This system enables you to confidently manage and monitor your email data and campaign results. Pulsar stores all your previous campaigns so you can measure over time the effectiveness of your campaigns. All this gives you a great understanding of your client base.
Still not convinced
- Email is the most popular application on the Internet.
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Email marketing is the preferred means of communication B 2 B
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96% of Internet use is email.
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Pulsar software enables instant access to results – which means no delay in analysis.
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Fast and instant! It takes no time at all to create professional email marketing campaigns.
The future of email marketing
Email marketing is already highly integrated into our daily lives from shopping to visiting social network sites. Providing business does not kill the medium (through over-use or abuse, which can invoke prosecution and heavy fines), the future looks very bright for email as a highly effective marketing channel.
The concept of integration – that is, shifting the control to the recipient – enables tailor-made email marketing solutions to be created. The information required for this can be obtained by requesting feedback via various means such as a newsletter, competitions, etc and by the analysis of the subscriber’s behaviours whilst visiting a company website.
An important part of the recipe for success is being open and honest with your customers and making sure they receive the kinds of materials they would like to see.
Segmentation and customization of an email marketing solution on a one-to-one basis, as Pulsar offers, can improve click-through and sales performance. Once a subscriber has ‘opted in’ to become a customer, ensuring longevity of the relationship will be achieved by appropriately updating the subscriber with products and services tailored and relevant to them.